I am a Content and Design leader with over 10 years’ experience building and managing content design teams, driving digital transformation and user-centered products for EE, BT, Virgin Media, and Kindred Group.

I love building Content Design teams, from setting strategy to coaching and developing designers’ skills.

My leadership style is rooted in empathy and collaboration. I am a natural facilitator, passionate about elevating design and delivering user-centred experiences that are surprisingly simple.

I excel at leading cross-functional design and product teams to deliver user-centred experiences that align with business goals.

What sets me apart is my unique blend of strategic design leadership, product experience, and technical expertise. I bring content, product, and engineering together to deliver human, simple solutions that meet business outcomes.